Biggest SEO benefit of 2020
Do you ever wonder why brands like BMW invest millions in creating stories for their website? And why are other companies like CNN and Washington Post also investing in stories?
The answer to that is, because stories just became the biggest SEO benefit, as Google is showing stories at the top of their search results.
So every blog you have, every product you have, should have a story as well.
Companies using stories
Sell products directly from story
Lead a customer with a content they love and are used to all the way to a simple buy now button, that will immediately send customer to checkout.
64% of customers prefer the tappable mobile web story format over its scrolling article equivalent.